PROJECTS

Creating Strong Gym’s Website from the Ground Up

Strong Gym, a rapidly growing fitness center, needed their first website to establish an online presence and attract new members. The goal was to create a modern, user-friendly site that showcased their facilities, pricing, and locations, while also providing easy access to membership options and class schedules.

VISIT WEBSITE

David

"SkyTech’s work on our new website has been transformative. We now have a professional online presence that has greatly increased our member engagement and signups." – David, Owner at Strong Gym

Client background

  • Industry: Fitness & Wellness
  • Company Size: Medium Business
  • Target Audience: Fitness enthusiasts, local residents, and individuals seeking a comprehensive gym experience

    • Challenges

    Before the project, Strong Gym had no online presence, which made it difficult for potential members to find information about their services. They needed a website that effectively communicated their value, provided key details like pricing and locations.

    Implementation

  • Research and Planning: Conducted a needs assessment to determine Strong Gym’s goals and customer needs. Created wireframes and prototypes to align with branding and functionality requirements.
  • Design and Development: Designed and developed the site from scratch using Webflow, incorporating user-friendly features and optimizing for performance.
  • Testing and Launch: Thoroughly tested the website to ensure functionality and address any issues before launching.

    • Solution

  • Design Approach: Developed a sleek, modern design that reflects the gym’s dynamic environment. Utilized psychological design principles to create a visually appealing and intuitive website that encourages visitors to take action.
  • Development Process: Used Webflow to build a responsive website with organized sections for pricing, location details, and membership options. Included interactive elements to enhance user experience.

    • Key Features:

    • Comprehensive Menu: Clear pricing information for memberships, classes, and personal training sessions.
    • Location Finder: Displaying gym locations with address for each branch.
    • Dynamic Quotas: Rotating feature showcasing different quotes or success stories from gym members, adding a personal touch.
    • Responsive Design: Mobile-friendly layout ensuring a seamless experience across all devices.

    Results

  • Increased Traffic: Achieved a 50% increase in website visits within the first month.
  • Higher Engagement: Time spent on site increased by 40%, with more visitors exploring membership options and class schedules.
  • Improved Membership Signups: Membership inquiries and signups rose by 35%, thanks to the streamlined signup process and accessible information.
  • Client Feedback: "SkyTech built our first website from scratch and it has exceeded our expectations. The new site has significantly improved our online presence and made it easier for potential members to join and engage with us.

    • Key Takeaways

  • Successful creation of Strong Gym’s first website using Webflow.
  • Effective design and functionality improvements leading to higher engagement and membership signups.
  • Significant boost in online visibility and user interaction.